AI Engine Optimization - AIEO or AEO is now a fundamental strategy for businesses that need to have an online presence and want to improve search visibility. As artificial intelligence increasingly shapes search algorithms and user interactions, understanding AEO is crucial for digital marketing success.

Hiring a fractional Chief Marketing Officer (CMO) who works for your part-time or on a project basis, delivering strategic expertise without the full-time salary. This approach offers numerous benefits, especially for small business owners seeking a high-level marketing strategy without overextending their resources.

SEO is not dead despite the rise of AI-powered search technologies; rather, it is evolving. AI search enhances how users find information, but it still relies on well-structured, relevant content for accurate results.

These answers give a great outline of what it is’s like working with me and the Dashing Digital Marketing team.

We are highly collaborative while setting up success with a solid foundation.

In the dynamic world of marketing, every decision holds the potential to either propel your brand forward or leave it lagging. That's why conducting a cost-benefit analysis (CBA) is crucial for making informed choices about your marketing initiatives.

Google is releasing Search Generative Experience which will affect your ranking in search!

Email marketing is a powerful and versatile marketing tool that can be used to achieve a variety of business goals.

Text message marketing, also known as SMS marketing or mobile marketing, is a form of marketing …

E-E-A-T stands for Experience, Expertise…

Are you using Outlook and having problems not getting emails? It could be possible that you accidentally sent them to the blocked file. This happened to one of my clients.

The most effective website layout can vary depending on the specific goals and content of the website, but there are some common principles and best practices that can help create an effective and user-friendly layout