AI Search and SEO. Is SEO Dead? The Answer is…
No, SEO is not dead, it’s more important than ever!
SEO is not dead despite the rise of AI-powered search technologies; rather, it is evolving. AI search enhances how users find information, but it still relies on well-structured, relevant content for accurate results.
According to industry experts like Moz and Search Engine Journal, SEO strategies now must incorporate optimizing for AI-driven features such as voice search, featured snippets, and user intent analysis. Maintaining strong keyword relevance, site authority and user experience remains crucial.
SEO Continues to be a Foundational Digital Marketing Practice
SEO continues to be a foundational digital marketing practice, adapting to the new capabilities AI search brings rather than becoming obsolete.
SEO remains a foundational digital marketing practice in the age of AI search because it ensures website content is structured, relevant, and accessible to both users and search engines. While AI enhances search capabilities by understanding context and user intent more deeply, SEO provides the essential framework that helps algorithms categorize and rank content effectively. By focusing on keyword optimization, quality backlinks, and user experience, SEO complements AI advancements, ensuring businesses maintain visibility in increasingly complex search environments. In this way, SEO continues to be indispensable for driving organic traffic and sustaining long-term digital presence.
Does spending on SEO work?
SEO Complements AI Advancements
Yes, investing in SEO works, but you must use an intuitive strategy.
With an experienced digital marketing leader at the helm, looking deep into the questions potential clients are asking and then mapping out a strategic plan, SEO still works for all websites. It not only works SEO is essential!
Client Example:
Criminal Defense Law Firm
For the past five years, we have successfully built out a robust website full of high-quality, authoritative content with over 295 pages indexed on Google, 264 relevant keyword phrases ranking in the top 3 positions with a total of 1001 ranking keyword phrases.
With these efforts have we have been able to establish EEAT— Experience, Expertise, Authoritativeness, and Trustworthiness for this law firm not only on criminal defense topics but also as the top local criminal defense attorney for their local metropolitan area.
As a result of setting this strong foundation, as AI search has rolled out, there have been automatic references in AI search, including the following topics:
Searched Keyword Phrase: Best Criminal Defense Attorney in Utah
In the top 3 for AI Search on Preplexity, Google AI Overview, ChatGPT, DeepSeek and Gemini.
Searched Keyword Phrase: Is Weed Legal in Utah
This law firm came up as the #1 referenced source on Perplexity, AI Overview, ChatGPT and Gemni.
Searched Keyword Phrase:
Utah Search Warrant
This law firm came up as the 3rd 4th and 5th referenced source on Google AI Overview, #1 on ChatGPT and top 3 in Perpexity.
Hire an SEO Expert for AI Search
As you can see, building a solid SEO foundation on a website is at the core of AI Search results. At Dashing Digital, we can assist you with your SEO and digital marketing needs.
