What It’s Like to Work With Dashing Digital Marketing

Recently, I had a recruiter ask me a few questions. They were looking to fill a contracted Fractional Chief Marketing Officer ( fCMO) position for one of their clients. These answers give a great outline of what it is like working with us and the Dashing Digital Marketing team.

We are highly collaborative while setting up success with a solid foundation.

Creating a Clear Digital Marketing Roadmap for Clarity

What do you typically do in your first week to assess the landscape and start making an impact?

Here’s how we would typically structure the initial days:

Stakeholder and Team Alignment:

We prioritize meeting with key stakeholders and team members to understand the company’s vision, business goals and immediate challenges. This includes meeting with leadership, marketing, product and customer service teams as needed to gain a holistic view of the brand and its operations. 

Audit of digital assets and performance:

We conduct a rapid audit of all digital marketing channels, website, email, social, paid media and analytics platforms. This helps us benchmark current performance, identify quick wins and spot any critical gaps in the marketing funnel or customer journey.

Review of Brand Messaging and Customer Insights:

We analyze existing brand messaging, creative assets and customer feedback to assess consistency, resonance and differentiation in the market. We also review customer data and analytics to understand audience segments and key conversion drivers.

Assessment of Marketing Technology Stack:

We evaluate the current marketing technology tools and platforms in use (CRM, email automation, analytics) to ensure they are set up optimally for tracking, segmentation and campaign execution.

Quick Wins and Early Recommendations:

Based on our findings, we outline immediate action items such as optimizing high-traffic landing pages, fixing analytics tracking or launching a targeted email campaign to demonstrate early impact and build momentum.

Establishing Communication and Reporting Cadence:

We establish regular check-ins with the team and leadership to ensure alignment, transparency and prompt feedback as we move forward.

We Build a Remote Collaborative Team

Open, Transparent Communication:

In the first days, we schedule introductions to understand business and marketing needs. This helps us create a marketing blueprint that is tailored to your brand’s budget and goals.

We set up a team kickoff meeting to outline expectations and commitment to open communication.

Establish Clear Goals and Shared Purpose:

We work with the team to clarify immediate priorities and how our efforts align with the company’s broader objectives. This means ensuring everyone understands how their work contributes to our growth targets.

We encourage team input in goal-setting, which builds ownership and trust from the outset.

Leverage Collaborative Tools:

We set up regular check-ins, both group standups and individual touchpoints, to maintain alignment and quickly address roadblocks with monthly reports that are accessible to everyone on the team..

Transparency:

We’re transparent about the decision-making process and share the thought process behind any early changes or recommendations.

Encourage Cross-Functional Collaboration:

We believe in collaboration, together we see more and can do more. As needed, we facilitated collaboration between marketing, creative and e-commerce teams by organizing cross-team brainstorming sessions and sharing insights from analytics and customer feedback.

By combining these strategies, we ensure a creative, collaborative, high-performing remote digital marketing team.