What Does Googles E-E-A-T Mean for SEO?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
E-E-A-T is a set of guidelines that Google uses to evaluate the quality of content on websites. These guidelines are used by human raters who assess the quality of search results. Google's goal is to provide users with the most relevant and helpful information possible, and E-E-A-T is one of the factors that they use to determine which websites to rank higher in search results.
Google's goal is to provide users with the most relevant and helpful information possible.
Experience
Experience refers to the author's or website's first-hand knowledge of the topic. This could include personal experience, professional experience, or educational experience. For example, if a website is about travel, the author should have experience traveling to the destination they are writing about.
Expertise
Expertise refers to the author's or website's level of knowledge and skill in the topic. This could be demonstrated through formal education, professional certifications, or years of experience. For example, if a website is about medical advice, the author should be a licensed medical professional.
Authoritativeness
Authoritativeness refers to the author's or website's reputation as a reliable source of information. This could be based on factors such as the website's domain authority, backlink profile, and social media presence. For example, if a website is about financial advice, it should be published by a reputable financial institution.
Trustworthiness
Trustworthiness refers to the author's or website's credibility and reliability. This could be based on factors such as the website's transparency, accountability, and commitment to accuracy. For example, if a website is about news, it should be published by a reputable news organization with a history of accurate reporting.
E-E-A-T
E-E-A-T is particularly important for websites that publish content about topics that are considered to be YMYL, or Your Money or Your Life. These topics include things like health, finance, and safety. Google considers YMYL topics to be more sensitive because they have the potential to significantly impact people's lives. As a result, Google holds websites that publish YMYL content to a higher standard of E-E-A-T.
If you are a website owner, you can improve your website's E-E-A-T by:
Creating high-quality, informative content that is relevant to your target audience
Ensuring that your content is accurate and up-to-date
Making sure that your website is transparent and accountable
Building backlinks from reputable websites
Actively engaging with your audience on social media
Dashing Digital is here to help Google see your business as an Experienced - Expert - Authoritative - Trustworthy source online.
