Our Leadership
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Description text goes here
April Atwater
Chief Marketing Strategist & Influencer Relations Expert, Digital Marketing Pioneer
Bridging the Gap Between Digital Storytelling and Operational Excellence
As a Chief Marketing Strategist with over 18 years of experience at the intersection of luxury hospitality and the creator economy, April specializes in solving the "execution gap" that challenges modern hotel management. While most agencies focus solely on the discovery of influencers, April and her team focus on the standardization of the Seamless Stay™.
Through a unique lens that combines high-level brand strategy with deep-dive operational SOPs, April helps luxury properties move beyond "comped-room marketing" and toward Unified Commercial Success.
Seamless Integration
Customer Experience
Unified Data
Operational Efficiency:
Technology Stack
The Expertise
Infrastructure Architect:
Developer of the proprietary Creator Management System (CMS), a digital framework that translates complex marketing promises into actionable frontline protocols.
Operational Specialist:
Expert in USALI 12th Edition compliance, ensuring that high-tech marketing solutions are structured as property-level assets rather than corporate overhead.
Strategic Relations:
Known for a "System-First" approach to influencer relations—replacing transactional exchanges with a rigorous, audit-backed operational standard that guarantees ROI for owners and asset managers.
Quality Auditor:
Leader of the industry’s most specialized "Creator-Secret Shopper" program, providing GMs with raw, data-driven insights into how their staff performs under the lens of a 4K camera.
The Mission
In an era where digital creators influence 85% of luxury bookings, April and the Dashing Digital team are dedicated to ensuring that a hotel's frontline execution finally matches its digital storytelling. By empowering GMs with app-based training and bi-annually updated SOPs.
