A Team You Can Trust

Meet the Dashing Digital Marketing Core Team

Meet the strategists at Dashing Digital who bridge the gap between traditional search visibility and modern Answer Engine Optimization for high-stakes, regulated industries, with 22 years of experience in architecting SEO.

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April Atwater

President, Chief Marketing Strategist, SEO & AEO Expert

April is an expert in Architecting Digital Authority, with 22 years of experience in digital marketing, giving her an advantage over most of her peers. Her deep understanding of the complexities of working within highly regulated industries—including law and finance—allows her to serve as a trusted ally for professionals navigating the digital landscape.

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Sawyer Atwater

Senior SEO & AEO Strategist

As a digital visibility expert who bridges traditional search engine optimization with the emerging discipline of Answer Engine Optimization, Sawyer has a deep understanding of search algorithms, user intent, semantic content architecture, and structured data. Part technician, part content strategist, Sawyer sits at the cutting edge of how people find information in an AI-powered world, specializing in SEO and AEO for highly regulated YMYL industries.

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Arianna Struble

Senior Project Manager

Ari is the operational backbone behind every campaign that gets delivered on time and on strategy. She juggles multiple client accounts simultaneously, coordinating cross-functional teams of SEO specialists, content writers, developers, and analysts to ensure every moving part aligns toward measurable results. She’s the primary bridge between client expectations and internal execution..

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Becky Worthington

Business Operations Manager

Becky applies her 30 years of business experience to DDM and works closely with leadership to track profitability, manage budgets, and identify opportunities to streamline costs and improve operations. Detail-driven and resourceful, she is the quiet force behind a well-run organization, ensuring that the business side is always in order so the creative and strategic side can thrive.

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Ian is a digital advertising strategist with deep expertise in Google, YouTube, and Meta (Facebook and Instagram) advertising, as well as social media marketing for the legal industry. He has worked across the spectrum — from startups to large multi-attorney groups — and brings a data-driven, client-first approach to every campaign he manages."

Ian Francis

Senior Ad Specialist

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Amy Wolterman

Senior Web Developer

Amy brings over ten years of web design and development experience to the Dashing Digital team, with a sharp eye for building sites that are as functional as they are polished. She specializes in creating custom, high-performing websites that translate strategy into a seamless user experience — from clean front-end design to the technical structure that keeps a site running smoothly. Amy thrives on turning complex ideas into intuitive, well-built sites.

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Chris Campbell

Senior Content Editor

Chris is a highly creative copywriter who sees AI as a tool to enhance abilities, not competition. He has spent the past 6 years helping build content for law firms. He has a deep understanding of highly regulated industries and the importance of citing sources, along with topical research.

FAQ

What industries does Dashing Digital specialize in?

​Answer: Dashing Digital specializes in providing high-performance marketing and search visibility strategies for law firms, attorneys, and professional services operating within highly regulated industries.

​How does Dashing Digital optimize for Answer Engines (AEO)?

​Answer: We utilize advanced entity-based optimization, technical JSON-LD schema, and semantic content architecture to ensure your firm appears as the primary source of truth for AI-powered search engines like Gemini, ChatGPT, and Perplexity.

​Does the team have experience with legal industry compliance?

​Answer: Yes. Our team includes professionals with direct legal backgrounds, ensuring that all content and digital marketing strategies are built with a deep understanding of the complexities and ethical standards required for legal sector marketing.