SEO & AI SEARCH OPTIMIZATION CLASSES FOR SMALL BUSINESS OWNERS

NEXT CLASS STARTS NOV 3RD

Course Overview

This class is designed to help small business owners understand and implement effective SEO strategies combined with AI-driven search optimization techniques. The goal is to improve online visibility, drive targeted traffic, and increase conversions.

Who should attend?

Small Business Owners or Team Members who manage the marketing for your business.

#1 Introduction to SEO for Small Businesses

  • What is SEO?

  • Importance of SEO for small businesses

  • Key SEO concepts: keywords, on-page and off-page SEO

  • Understanding search engines and how they rank websites

#2 Keyword Research and Competitor Analysis

  • Identifying relevant keywords for your business

  • Using free and paid keyword research tools

  • Analyzing competitor SEO strategies

  • Long-tail keywords vs. short-tail keywords

#3 On-Page SEO Best Practices

  • Optimizing title tags and meta descriptions

  • Using header tags for content structure

  • Writing SEO-friendly content for your audience & AI, yes, both matter A LOT!

  • Image optimization and alt tags - the most forgotten SEO

  • Website speed and mobile optimization basics

#4 Google Business Profile Optimization

  • Setting up and verifying Google Business Profile

  • Importance of local SEO for small businesses

  • Adding accurate business information

  • Collecting and managing reviews

  • Utilizing Google Posts and Q&A

#5 Off-Page SEO Strategies

  • Building quality backlinks and how to remove bad/low-quality links that could be hurting you

  • Social media signals and SEO

  • Local citations and directories

  • Importance of networking and partnerships

#6 Introduction to AI and Search Optimization

  • Overview of AI in search engines (Google's AI updates)

  • How AI impacts ranking algorithms

  • Introduction to AI-powered SEO tools

  • Using AI for keyword research and content creation

#7 AI Content Optimization Techniques

  • Leveraging AI-generated insights for content planning

  • Writing for intent: understanding user queries with AI

  • Optimizing content for voice search and featured snippets

  • Ethical considerations with AI content generation

#8 Measuring SEO Success and Continuous Improvement

  • Setting up Google Analytics and Search Console

  • Key SEO metrics to track (traffic, rankings, CTR)

  • Interpreting data and making adjustments

  • Creating a sustainable SEO and AI optimization plan

Class Format

  • 4 weeks (1 session per week, 2 hours each with a 15-minute break)

  • In-person or online

  • Slide decks, worksheets, tool tutorials

  • Q&A sessions, group discussions, resource library

This curriculum equips small business owners with practical SEO and AI knowledge tailored to their unique challenges and growth goals.