What is SEO?

SEO stands for Search Engine Optimization, which is the process of optimizing a website or a web page to improve its visibility and ranking in search engine results pages (SERPs).

The goal of SEO is to increase the quantity and quality of organic (unpaid) traffic to a website from search engines like Google, Bing, or Yahoo.

SEO involves a variety of techniques such as optimizing website content, improving website structure and navigation, building high-quality backlinks, and using relevant keywords and meta tags.

By improving a website's SEO, it can rank higher in search engine results pages, making it more visible to potential customers and driving more traffic to the website.