What are keywords and why are they important for SEO?

Keywords are specific words or phrases that people use to search for information on search engines like Google. For example, if someone is looking for information on "healthy eating," they may type in the keyword phrase "healthy eating" in the search engine.

In the context of Search Engine Optimization (SEO), keywords are important because they help search engines understand what your website or web pages are about, and match them with relevant search queries. By strategically using keywords throughout your website and content, you can help search engines rank your website higher in search results, increasing the visibility and traffic to your website.

However, it's important to use keywords in a natural and relevant way, without overusing or "stuffing" them in your content. Keyword stuffing can be penalized by search engines, and may actually hurt your website's ranking. Instead, aim to use keywords in a way that provides value and relevance to your audience, and helps search engines understand the context and meaning of your content.