Welcoming Digital Creators & Influencers
Hospitality Frontline Staff Training
Do you have a clear plan for your frontline staff when they interact with Digital Creators & Influencers?
There is an emerging gap between the PR and Social Media Marketing teams where brand messaging loses its connection with frontline staff.
In the past, the task of working with Creators was left to PR agencies or the in-house marketing team and the response to social media was often left to a younger, less experienced social media team with little to no training in PR.
With the major expansion of Influencers and Creators, the volume of content creators has exploded, with many creators garnering millions of followers and reaching over 1 million views on a single TikTok or Instagram post. It is essential in hospitality to identify and welcome
The Gap in Marketing Planning: Who’s Respondsible?
Who ensures consistent brand messaging across all staff?
Is there a plan in place to welcome digital influencers?
Are the policies in place clear and understood by all frontline staff, the PR team and the social media team?
We offer the training and support to your PR and Marketing teams to bridge this gap using the systems you already have in place!
Digital Ambassador Readiness Training
Dashing Digital’s readiness training is a high-impact way to get your staff ready for interacting with Influencers and training them to become these essential brand ambassadors and guide these Digital Creators through a PR ready experience.
